This week in class we finished chapter five of our text on popular culture and culture theory. This chapter deals with psychoanalysis and popular culture. We talked about Freud and his theories about the id, ego and superego. We also had peer reviews in class on Thursday for our papers on cultural icons. I have chosen Starbucks and their logo for my paper. In my paper I plan to talk about the ideological preferences of their consumers for the bulk of my paper. I also plan to briefly mention the political and financial views, but these will be a much smaller section of my paper.